At Panemorfi, we have a unique relationship with dancers.

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Founder and primary cinematographer Ursula Kelly trained and worked professionally as a dancer before transitioning into filmmaking. She has worked with a ballet company touring  Scotland and China, and performed in films and music videos shot in London, England. This gives us a broad understanding of the world of dance, dance aesthetic and dancers' needs.

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We understand the nuance and intention of choreography. We believe in using our cameras to enhance the movement and showcase it. We film dance with a deep respect and  understanding of the effort that goes into movement creation.